A real Atlanta All-Star Week

If there’s a place that can make baseball cool, it’s Atlanta.
A wonderfully (and notoriously) traditional sport, Major League Baseball has tried to appeal to younger audiences in the recent decade: audiences more entertained by the quick-paced, flashy natures of the NBA and NFL. My take on the 2025 MLB All-Star Week is rooted in flashiness, bling, superstardom, and being one of one, themes modern popular Atlanta hip-hop/rap thrives off. Exclusive, flashy, immersive, elite.

In my course ARGD4020: Environmental and Experiential Design, we spent the semester dissecting an exclusively-Georgia festival. Coming off its Atlanta residency, I challenged myself to make the 2025 MLB All-Star Week feel even more like Atlanta. See below for brand guidelines.

Adobe Illustrator, Adobe Photoshop, Figma